Pot Noodle

Less Nudes. More Noods.

These days, young adults don’t have the time to buy their loved ones traditional romantic gifts and as a result are more likely to send a sexually explicit pic to their crush than they are a Valentine’s Day card, flowers or chocolates.

Pot Noodle Team’s aim was to maximise share of voice in key cultural moments relevant to Noodlers and achieve outstanding PR cut through on one of the most saturated days of the year.