Concept Ideation, Design & Execution
Pot Noodle
Asian Street Style
Social & Digital Outdoor Campaign
Pot Noodle, Unilever UKI
2019
Fakeaway
It started the front view of the pot and it rotated to show the top of the pot. Then it moved away and the noodle in a bowl came in with the smoke like your tasty takeaway noodle. The chopsticks split and all the ingredients appear.
Keep Calm and Curry On
For engaging with the younger audience and to introduce the 4 Asian Street Style flavours, I used the 4 colour palettes as the backgrounds. Each pots had its own ingredients animated in different ways along with the pun “Keep Calm and Curry On“.
Ninja Style
We wanted to make a stronger connection with the dietary product benefits and the name: Asian Street Style. Reminding our audience that the secret weapon to dieting is Pot Noodle Asian Street Style range.
So I created the chopsticks on the back of the Japanese Miso Noodle Soup Pot like ninja swords, and then the chopsticks sliced with the copy “Low Fat“ appearing. The 6-sec animation ends with 4 full range pots with 4 colour of spice powder explosion on the background.